Final Project - Y042

A.  Categorías lexicales y uso del diccionario.

 

Email Marketing from Experian CheetahMail

The trusted email service provider for top enterprises worldwide.

Offering feature-rich technology, the industry’s largest team of email experts, and a full range of services, Experian CheetahMail enables marketers to deliver emails as individualized as their customers.

From retail to healthcare and finance, Experian CheetahMail was built to manage the evolving needs of today’s leading marketers from all industries. Regardless of an organization’s needs – advanced reporting, dynamic content, transactional messaging, customer analysis, enhanced deliverability, QA procedures and workflow management – Experian CheetahMail has the technology and expertise to garner the highest level of ROI and customer loyalty for its clients.

Today's customers expect more from the brands they know and love. Experian CheetahMail helps marketers of all industries send relevant communications, reducing list attrition and building more lasting and profitable customer relationships.

Fuente: http://www.experian.com/

1.   Identificación de palabras que no se conocen su significado: Uso del diccionario... agrega las abreviaciones (al menos 5 palabras)

Workflow: FLUJO DE TRABAJO (1945–50; work + flow)

Enables: ACTIVA, verb (used with object)

Garner: ACUMULAR    verb (used with object)

Offering: OFRENDA, verb (used with object)

Profitable: RENTABLE, adjetive

2.   Tiempo verbales (selecciona 1 ejemplo para cada tiempo verbal presente en el texto)

Presente Simple: Experian CheetahMail was built to manage the evolving needs of today’s leading marketers from all industries.

3. Idea principal del texto (en español)

Experian CheetahMail permite que los anunciantes envíen correos electrónicos individualizados como a sus clientes. Ofreciendo la tecnología rica en características, el más grande equipo de la industria de expertos de correo electrónico y una amplia gama de servicios. Sirve para gestionar las necesidades en evolución de los principales comercializadores de hoy de todas las industrias. Experian CheetahMail tiene la tecnología y experiencia para quedarse con los más altos niveles de retorno de la inversión y la lealtad de los clientes para sus clientes.

4. Categorías lexicales: (2 ejemplos por categoría)

• Palabras de contenido:
• Palabras de Función:
• Verbos:
• Adverbio: DELIVERABILITY
• Adjetivo:  ADVANCED-INDIVIDUALIZED
• Artículo:  A-THE
• Preposiciones: TO-OF
• Conjunción: AND-AND
• Cognados verdaderos: SERVICES-DYNAMIC
• cognados Falsos: -----
• Sufijo: BUILDING-WORKFLOW
• Prefijos: WORKFLOW

B. Estructura de la oración: (3 ejemplos) (Selecciona uno o dos párrafos de u articulo relacionado a tu área de experticia)

1. Frase nominal
2. Núcleo de la frase nominal
3. Frase verbal

C.- Estrategias de lectura:

Predicción: (busca un artículo que tenga una imagen que te ayude a predecir)
 

Skimming:

• Palabras claves: EMAIL MARKETING
• Palabras que se repiten: Customer- marketers

Scanning: (Preguntas puntuales sobre fechas, sitios, etc) (utiliza una biografia referente a algún autor de tu area de experticia)

• Marcadores de definición:
• Marcadores de tiempo:
• Marcadores de secuencia:
 

 Esta Cátedra me ha mostrado otras conocimientos que estaban fuera de mis experiencias con la materia.  Me ha ofrecido crear expectativas nuevas en mi gestión personal, las cuales me ayudaran como herramientas para ampliar mi efectividad laboral a futuro.

Gracias Profesora Doris

 

Unidades III-IV

TAREAS UNIDAD 3 Y 4



Unidad 3
Técnicas de lectura: prediccion, scanning y skimming


• Seleccione un texto que tenga una imagen.


• Observe la imagen y conteste las siguientes preguntas.






Best Practices for Relationship Marketing

Overview

Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies. To address this challenge, companies are turning to relationship marketing in order to develop more creative, innovative and cost-effective strategies for retaining and building loyalty with their customers.

Let’s take a look at how your organization can move beyond traditional marketing and leverage the loyalty-creating power of customer relationships.

Business Challenges

Today, it’s all about more. More consumer control, more channels, more media and more money spent online. Because the online channel gives consumers more options to choose from, organizations face a big challenge: when customers can visit any site at any time, what will make them loyal and keep them coming back? According to Frederick Reichheld of Bain & Company:

• Businesses in many industries may lose up to 50% of their customers over a five year period.

• Studies have shown it’s 6 to 7 times more expensive to acquire a new customer than it is to retain a current customer.

• As little as a 5% increase in customer retention can increase profits by 25 to 95%.

Yet many businesses are still focused only on customer acquisition and see customers from the fragmented view of individual transactions.

Fuente: Relationship Marketing / squidoo.com






• De acuerdo al título y la imagen, ¿cuál cree usted que es el tópico que está a punto de leer?


Relational Marketing






• ¿Cuál es la idea general del texto?






Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it. This shift in the marketing landscape means consumers are less likely to respond to mass media marketing strategies.






• Businesses in many industries may lose up to 50% of their customers over a five year period.


• Studies have shown it’s 6 to 7 times more expensive to acquire a new customer than it is to retain a current customer.


• As little as a 5% increase in customer retention can increase profits by 25 to 95%.


• ¿Qué palabras se repiten?


Marketing- strategies- consumers- customers- organization- Businesses- Relationship


• ¿Qué palabras se parecen al español?


Contro-Media-Innovation-Traditional-Channel-Individual


• ¿Cuáles son las palabras en negrita, el titulo, subtitulo o gráficos que te ayudan a entender el texto?






Best Practices for Relationship Marketing – Título


Overview - Subtítulos



Business Challenges- Subtítulos






• ¿De qué trata el texto? Lee el primer párrafo y el último o la ultimas ideas del último párrafo.


Marketing is shifting from a push to pull model and consumers are taking more control over what they view and how they view it.


To address this challenge, companies are turning to relationship marketing in order to develop more creative, innovative and cost-effective strategies for retaining and building loyalty with their customers.


Yet many businesses are still focused only on customer acquisition and see customers from the fragmented view of individual transactions.






Unidad 4






Patrones de Organización de un Párrafo


A. Seleccione un texto relacionado con su área de experticia.


• Lea el texto y extraiga las definiciones y los marcadores del discurso.


Relationship Marketing Concept

In our haste to gain media visibility, we sometimes overlook Extension's most important marketing resource - our relationships with people! This is ironic since the backbone of Extension's success is based on commitments of volunteers, legislators, lay leaders, and our staff members.

Educational organizations who wish to survive the competitive "shake-out" period of the 1990s, will need more than media attention. Emerging marketing research indicates that heightened public awareness of organizations is only a first step in the marketing process.1

Building constructive relationships with selected target audiences is more important to Extension's long-term marketing success than acquiring widespread public awareness. Relationship marketing is the process of attracting, maintaining, and enhancing relationships with key people.2 This marketing process applies to Extension since funding is garnered from a few sources and continuous educational programs are delivered to specific audiences.

B. Seleccione otro texto relacionado con su área de experticia y extraiga las palabras claves, diga si son de instrucciones, o de secuencia u ordenamiento del tiempo.

• Marcadores de Tiempo


• Tipo de texto


• Idea general del párrafo










Still More Relationship Marketing Techniques


Invite elected officials to Extension educational events. Make sure they are given a visible and active role in the meeting, such as keynote speaker, member of a panel, etc. If the officials can't come, they'll send a representative from their staff. When they visit, make sure they're given appropriate recognition and media coverage.


Send newsletters and other pertinent information to them. Occasionally include information about elected officials in your newsletters, remembering pictures are effective.


Send success stories, copies of letters of praise from clientele, news of staff awards, etc. Collect news clippings of programs, photocopy, and send them to elected officials periodically. If you have a feature article, a personal delivery is often effective.


Seek advice year-round from elected officials. Ask them if Extension staff can serve on appropriate committees that match professional responsibilities. This makes the communication two-way, rather than Extension always informing elected officials about needs and programs.


One of the most effective ways of educating decision makers is breakfast or dinner forums. These forums can feature short reports outlining Extension's program areas (achievements and future direction), a meal, informal conversation, and feedback between decision makers, staff, and key clientele. Make meetings short - no longer than one hour and lively. Deliver what you promise - on time and in a visible fashion.5






• Marcadores de Tiempo : on time- Occasionally- Periodically-one hour-future - that-






• Tipo de texto: Descriptivo






• Idea general del párrafo:


Make sure they are given a visible and active role in the meeting, such as keynote speaker, member of a panel, etc.


Send newsletters and other pertinent information to them. Occasionally include information about elected officials in your newsletters, remembering pictures are effective.

Fuente: Journal of Extension (JOE)/ www.joe.org

UNIDAD I-II



Relational Marketing Is the Future

I’m currently enjoying a book entitled Now is Gone by Geoff Livingston. In this book, Livingston articulately brings to life much of what has been in my head as of late--and something I’ve been talking about with my colleagues as well.

Particularly: I’ve been thinking that social media marketing is the future of marketing--or as I called it in the title: relational marketing. I know I could get in some hot water for such a dogmatic claim; but hear me out.

By “Social media” I mean more than simply the tools of social media such as blogs, Facebook, Twitter etc. Rather, I am referring to something similar to Livingston’s definition:

“Social media...is the democratization and socialization of information as well as the tools to facilitate online conversations. To put it another way, it is the shift from one-way to two-way conversations.”

Marketing has long been seen as information distribution to your target audiences. We gather info, we (gently) shove it down the customer’s throat, and then we ask them to say thank you and hope they want seconds. I understand that’s a bit hyperbolic; but it does have some truth in it. For better or worse (I happen to think for better), that way of marketing is quickly dying. Livingston speaks to this by distinguishing “audiences” from “communities.” It may sound like he’s splitting hairs; but it actually constitutes an entire paradigm shift.

Fuente: http://www.viget.com/engage/relational-marketing-is-the-future/



CATEGORIAS LEXICALES:


ARTÍCULOS: THE, A


SUSTANTIVOS: THINKING, BOOK, HAIRS,


VERBOS: HAS BEEN, SEEN AS


ADJETIVOS: SOCIAL, BETTER OR, LONG BEEN, CALLED


ADVERBIOS: ACTUALLY, QUICKLY, SIMPLY, CURRENTLY, ARTICULATY, GENTLY, SUCH


CONJUCIONES: AND, THIS, THAT,


PREFIJOS: FACE,


SUFIJOS: MARKETING, SOMETHING, REFERRING, ENYOING


PREPOSICION: TO, OF, ON FOR


REFERENCIALES: THAT, THIS,


COGNADO VERDADEROS: SOCIAL, FUTURE, AUDIENCES, INFORMATION, DISTRIBUTION, CONVERSATIONS


COGNADO FALSOS: ----------


FN N                                                  FV
I’m currently enjoying a book entitled Now is Gone by Geoff Livingston.






FN             N                                               FV


Marketing has long been seen as information distribution to your target audiences




FN              N                                                 FV

Particularly: I’ve been thinking that social media marketing is the future of marketing--or as I called it in the title: relational marketing.

Tendencias en Estrategias para Fidelización de Clientes

En este artículo varios investigadores de la industria miran hacia el futuro para definir aquellas tendencias en estrategias de retención de clientes que tendrán mayor impacto en los negocios. Sin sorpresas, descubrimos que los medios sociales todavía encabezan el listado de las más importantes. No obstante, en los próximos años, a medida que las empresas amplían su uso de comunidades online y foros de clientes para atender a sus clientes y para crear lugares donde éstos puedan ayudarse mutuamente, veremos como el rol de los medios sociales va evolucionando de una mera herramienta de branding a realmente prestar servicios. En definitiva, 2010 será el año para generar canales que permitan escuchar al cliente, responder y resolver sus cuestiones inmediatamente y, como consecuencia, crear defensores.